Intellectual Capitals’ Impact on Participants’ Reshare Knowledge Intention in Virtual Communities

In this study, we treat the virtual community (VC) as one type of non-profitable organization and further explore its intellectual capital which help a VC attract more participants to generating better interaction in compare with other homogeneous VCs did. Integrating expectation confirmation theory (ECT) with capital constructs derived from intellectual capitals, explain the underlying motivations of members’ knowledge resharing. We conducted a three month survey by posting a ‘call for participate’ in JavaWorld@TW, one of the representative professional communities in Taiwan, 288 usable responses were collected from members. Using Partial Least Square(PLS) regression to test the conceptual model and corresponding hypotheses, the findings show that relation assets, satisfaction, perception of usefulness toward a community’s assets have positive impact on members’ intention to continue sharing knowledge. Human, structural, and instructional assets are significantly influencing members’ satisfaction and perception of usefulness. Implications are proposed in the final section.